Definition
we must apply certain communication principles . These principles provide guidelines . regarding purpose , style . receiver . etc. the ca;ed the " seven " C's", they are the clarity . conciseness completeness . consideration , correctness , courtesy . and concreteness .
1 :- CLARITY
Clarity means communication the exact message on the first reading clarity makes the reader's hob easy . A clear message is easy to understand , Moreover , It saves time money and effort : A good style is first of all . clear .
Use Instead of
Start Commence
End Terminate
Clarity comes in the a message through these ways ;
1 . Use short , easy , and the familiar words .
2 . Keep pronoun references clear .
3 . Avoid needless jargon.
4 . Avoid cliches ( old phrases )
5 . Avoid using words that mace more than one meaning .
2 :- CONCISENESS
Conciseness is the saying in the fewest possible words without sacrificing the other "C" qualities . A concise message saves the time , money and effort of the both parties , Shakespeare . Said : / / / / / / " Southey said : " If you want to be sharp . be brief . "
Use Instead of
About With regard to
5 P.M. 5 P.M. in the evening
Experience Past experience
Conciseness comes in the a message , through these ways .
1 . Include only relevant material ,
2 . Male negative positive
3 . Avoid needless repetition
4 . Delete needless prefaces .
5 . Eliminate wordy expressions .
3 :- COMPLETENESS
Our communication is complete when it contains all facts the reader needs , completeness offers many benefits Complete messages bring the desired results without the expense of added messages , They can also build goodwill , Completeness comes in a message , they can also build goodwill .
Completeness comes in the a message through these ways .
1 . Provide all necessary information .
2 . Answer all questions asked .
3 . Give the something extra , when the desirable .
4 . Check five W;s : What , When , Where , Why .
4 :- CONSIDERATION
Consideration means preparing a message with the receiver in mind , Try to put yourself in his place , The sender is aware of the receiver,s desires , problems , circumstances , emotions , and reactions , This is also called " you-attitude ." Consideration comes in a message through these ways ,
1 . Focus on " you " the instead of "I" and " We "
2 . Show benefit to the reader .
3 . Emphasize positive . pleasant facts .
5 :- CORRECTNESS
Correctness is the greatest quality of the a message Everything in the letter should be the correct. If a letter has other " C " qualities , but it is not correct , it is useless , The appearance , information , grammar , spellings , punctuation , and the capitalization should be correct ,
Correctness comes in the a message through these ways :
1 :- Use the right level of the language ,
2 :- Check the accuracy of the facts , figures , and words ,
6 :- COURTESY
Where courtesy reigns , everyone gains , Courtesy shows politeness , love , and respect for the reader , Courtesy makes life pleasant , A letter written in a courteous way seems to be smiling , " Please " and "Thank you " are courteous words courtesy comes in a message through these ways .
1 :- Be thoughtful and appreciative ,
2 :- Use the expressions that show respect .
7 :- CONCRETENESS
George M , Cohan said : " Do not tell them ___SHOW them ." Informative writing shows as well as tells , Concreteness means choosing words that show definitely what you mean , Concrete and specific information is not only more informative . but also more convincing , we have to make the reader "see" himself .
Concreteness comes in the a message through these ways ,
1 . Choose vivid , image-building words .
2 . Provide solid figures ,
3 . Put action in your verbs
4 . Use the words that appeal to the five senses ,
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